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★Automobile Services Qitongbao Application values

[Typical customer] GoodCar

1. Active marketing management

Based on value analysis of different products, ensure potential customers and assign the lists to salesmen who will anticipate certain knowledge training. Through monitoring and managing salesmen’s working status and contents, improve process management and results management of active marketing.

2. Advertising Evaluation

Because in automobile services industry customers are wide-ranging scattered and complicated, advertising becomes the indispensable mean to attract more new/old customers. And advertising evaluation has completely assessed input-output results of published advertisements. Thus, analysis based on advertisement ID can be the standard of advertising evaluation to help enterprises advertise accurately and increase business benefits.

3. Brand Building

Through unified service hotline and complete high-effective service response, build large company brand image in automobile services industry.

4. Customer Support Services

Because in automobile services industry customers are wide-ranging scattered and complicated, and they are all in moving at different time and place, they need full day and full skilled customer support services. Through setting different service contents and customer requirements, according to service personnel’s working time and efficiency, assign customers demands equally to achieve greatly increased customer satisfaction.

5. Service Quality Monitoring

Owing to the special characteristics (timeliness, long-term, complex, multi-regional customers) of automobile services industry, there are always service divergences of detection appointment, maintenance appointment, road rescue, door-to-door services, etc. Through monitoring service personnel’s working status, recording service contents and communication contents, handle divergences and disagreements reasonably to enhance service quality and increase business benefits.

6. Customer Leads Management

Centralize the management of all (potential) customers’ leads. Through integration of caller number, calling time and call records, achieve high-effective and unified customer leads management. Enterprises then will not miss any leads.

7. Performance Assessment

Because of special characteristics (timeliness, long-term, complex, multi-regional) of automobile services industry, to serve and manage current customers well is much more crucial for its sustainable development. So does performance assessment of salesmen and service personnel. Improving their working efficiency and skills is also critical for its growth. Access the concerned staff based on daily/weekly/monthly working records and efficiency records, working quality measurement, memo and other reports or information, overflying from past qualitative assessing management to current quantitative assessing management.

8. Media Measurement

Because in automobile services industry customers are wide-ranging scattered and complicated, advertisement should be released in various media. And media measurement can help enterprises maximize market coverage with limit marketing expenses. Thus, analysis based on media ID can be the standard of media measurement to help enterprises increase business benefits.