About Us Free Trial Log In

Hot News:

The 3rd SaaS Conference: Infobird Gained the Annual Award in Contact Center

Beijing Infobird Awarded as a Red Herring Top 100 Global Company

Infobird Pioneers SaaS, the Future of China's Software Industry

Infobird BPO Call Center Officially Entered Yang Zhou — the “China Voice Valley” Base

Infobird Became the Council Member of CNCCA

Infobird Selected by Microsoft SaaS Project

Mr. Wu Yimin Awarded as 2007 Top 10 Leading Figures of China Software Industry

Call Center Promotes the Development of e-Commerce

BEIJING, Feb. 19 /Economic Daily/ --In 2009, because of the impact of global financial crisis, Chinese e-commerce service operators have faced with varying degrees of shrinkage of market demand and financing difficulties. However, B2C ecommerce has encountered a rare developing opportunity.

Chinese SaaS application has been confined to the use of imported CRM and Internet services, such as Email, search, etc. And the user group is mainly SMEs. The lack of SaaS application directly leads to the hard development of SaaS industry.

With the sharp decline of international trade, many export-oriented small and medium-sized manufacturing companies started to develop local marketing channels. Comparing to traditional trade, e-commerce has the characteristics of low-cost, high-effective, etc. Therefore, B2C e-commerce mode becomes the preferred sales mode of many enterprises. Then there has sprung large quantities of on-line shops, covering a wide range of business, such as Letao.com (selling toys) and NameX (making name cards and other print business). At the same time, e-commerce becomes the effective mode for traditional manufacturers to build new marketing mode and reduce cost. For example, Rosyear, a cashmere company, has built its own on-line shopping mall.

However, generally speaking, the developing level of Chinese e-commerce industry is irregular. According to statistics, only 23.42% Chinese e-commerce websites have achieved profits. How to expand market with new information and marketing technology becomes the important factor for e-commerce enterprises to seek developing opportunities in such a critical period.

Therefore, call center vendors like Infobird, Avaya, etc. have set their sights on e-commerce field, forming a new developing mode --“e-commerce & call center”. Actually, both the traditional and emerging e-commerce companies have gradually taken call center as their best practical sales tool. For example, the main sales mode of VANCL is to allow customers buy shirts through incoming calls; Ctrip call center has 3000 agents, contributing 90% revenue. Call center has completed the disadvantages of e-commerce transaction under the virtual network environment, optimized after-sale service and opened new marketing thoughts.

Not long ago, Infobird was awarded as Red Herring Top 100 Global Companies. Among the winners, it is the only one from Chinese call center industry, which approves the bright future of hosted call center. Hereto, Wu Yimin, President of Infobird, said hosted call center lowered the application threshold and avoided investment risks so that SMEs could completely change their business marketing mode, enhance working efficiency. Hosted call center is an ideal choice for them to pass the cold winter.

Experts pointed out that in 2009, call center, as the important interactive tool between e-commerce enterprises and customers, will usher in its “Golden Age”. The application of the service platform and tool—call center, will be gradually expanded in the whole society.